Walking Stories by Salvatore Ferragamo
The series is over! The seven episodes are out…and you need to go to http://walkingstories.ferragamo.com/us to see how it ends. What did you think about them?
With these episodes, Salvatore Ferragamo allows us to walk/run in the streets of Los Angeles, Shanghai and Florence. The film was directed by Luca Guadagnino, starring Kaya Scodelario, Tom Ellis, Billy Manussen, Nathalie Buscombe, Lee Roy Kunze and Lauren Hutton.
Andrea Tremolada, Ferragamo’s worldwide communication director, explains very clearly the point behind the film: “Let’s say what we did not want: we were not trying to sell anything, so we did not want it to be fanciful advertising, or a commercial short movie,” he says. “We rather wanted to create engagement with the brand. Essentially, we wanted to narrate a love story, Ferragamo-style – a long walk full of humour and surprises, an elegant, easy-going, classy love story, showing the soul of our brand as it is today in a captivating way.”
If you like what you see, you can also shop the story at any moment of the film!