Rei Kawakubo “Fashion is only the right now.”
For the fashion industry, Rei Kawakubo is the reference in terms of ideas, “outside of the box thinking” and rules breaking. She has been and will remain an inspiration for many designers (going from Azzedine Alaïa to John Galliano). She has been challenging conventional fashion codes with her atypical clothes, in which she expresses feelings/emotions experienced at a certain time, making her designs close to concepts or abstractions.
In 1969, Rei Kawakubo started Comme des garcons コム・デ・ギャルソン in Tokyo. In 1981, the label made its debut in the Parisian fashion shows.
Comme des Garçons is also about finding new ways of doing things with retail strategies such as the concept stores Dover Street Market (Rei is the architect and interior designer and opened three of them in New York, London and Tokyo), Trading Museum (in Tokyo), Good Design Shop (in collaboration with Japanese housewares designer Kenmei Nagaoka in Tokyo).
She also participated in many collaborations, among others with H&M, Junya Watanabe (whose label operates under Comme des Garçons) and recently Loewe. Rei is and will stay a reference in fashion, even though she says she wants to be forgotten after she dies…