oh Saint Laurent!

In a previous post, I highlighted the importance of going to jewelry for fashion brands.

Last October, Saint Laurent made the move by launching its Diamonds collection, under the creative direction of Hedi Slimane and inspired by the “tradition and savoir-faire spirit of Parisian joaillerie” .

The collection is composed by pieces made of 18 kt yellow gold and white gold, set with brilliant-cut diamond paving. A truly beautiful gift for both men and women.

Saint Laurent The Spartaco

Saint Laurent The spartaco 3

Another news about the Maison is the release of images from the SS14 campaign shot by Heidi Slimane in Los Angeles. The prints star Natalie Westling, Nastya Sten (who walk for Saint Laurent last show) and Jeff Fribourg.

The atmosphere the campaign is conveying sticks to the new DNA of the brand: a lot of black and white, very rock and a bit punk!