Colpo goloso di Prada which buys la Pasticceria Marchesi
A part of the title HAD to be in Italian, as Prada is buying a majority stake in the famous Milanese Pastry shop, La Pasticceria Marchesi, which was founded in 1824 and renowned for its chocolate, panettone and pastries.
According to Prada CEO Patrizio Bertelli, “Marchesi represents a symbol of Milanese excellence and I am happy we have stipulated this agreement with the family that founded the historic brand,” adding that, “Our goal is to collaborate in an effective manner in its development and in full respect of its tradition.”
Marchesi is located in the posh area of Corso Magenta.
What I love about Prada is the fact that it is a truly Milanese brand, trying to “help” its city and grow as a Milanese: the Company is financing the restoration of the Galleria Vittorio Emanuele and last year, Prada tried to buy Milanese coffee shop Cova on Via Montenapoleone (but LVMH got it…). You are born Milanese, you cannot become one!